Wilson the Flying Pig, is the spokespig of the Georgia Lottery, encouraging Georgians to play since anything can happen when pigs fly. Interning with BBDO Atlanta I had the opportunity to make content for the Lottery’s summer and fall social media campaigns. Putting Wilson in fun situations corresponding with the theme of that given post, always surrounded with money of course. This campaign included posts for events such as Labor Day, the beginning of Fall, and Halloween. These Instagram feed posts are animated to give Wilson more life and make the image more attention-grabbing.